CVS Health Corporation is an American healthcare company that owns CVS Pharmacy, a retail pharmacy chain; CVS Caremark, a pharmacy benefits manager; and Aetna, a health insurance provider, among many other brands. The company’s headquarters is in Woonsocket, Rhode Island.
With roughly 10,000 store locations across the United States, CVS Health is the leading health solutions company, delivering care like no one else can. CVS Health reaches more people and improves the health of communities across America through their local presence, digital channels and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.
Company:
CVS Health
Website:
https://cvs.com/
New CVS CarePass Mobile App Page
I wrote all new copy for the new CarePass section of the CVS Mobile App.
CVS Point of Sale Screens
I wrote copy for the screens at the checkout at roughly 10,000 CVS locations across the United States. Millions of customers read and interact with this copy every day. I was fairly limited by the system in terms of character count and design but was able to come up with a great solution for various “Point of Sale” screens.
I wrote new copy for the CVS store receipt selection flow.
This is the copy customers see (before my recommendations) while signing up for CarePass in-store; users receive this SMS opt-in prompt.
This screen shows my new copy recommendations for the SMS opt-in prompt during CarePass enrollment in-store.
CVS Next Best Actions
Next Best Actions (NBA) is a brand-new framework for CVS web and mobile app. As Senior Content Strategist on the Global Experiences team, I worked as lead on this new framework from day one. The NBA framework was a massive undertaking, with several designers and content strategists involved, strategizing the design and content, working closely every step of the way with all the various page owners and stakeholders of the CVS experience.
A lot of strategy was involved with developing this NBA framework (as seen below throughout the NBA Confluence Documentation section below), including foundational strategy, component and campaign documentation, and writing and designing the NBA campaigns (as seen in the NBA Campaign Copy section below).
CVS Next Best Actions – Documentation
