Content Strategy Archives - Charles Stanhope Portfolio https://ctstanhope.com/portfolio_category/content-strategy/ Charles Stanhope Portfolio Sun, 19 Feb 2023 16:20:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://ctstanhope.com/wp-content/uploads/2023/02/site-icon-150x150.png Content Strategy Archives - Charles Stanhope Portfolio https://ctstanhope.com/portfolio_category/content-strategy/ 32 32 230700791 CVS Health https://ctstanhope.com/portfolio/cvs-health/ Sat, 11 Feb 2023 00:00:21 +0000 https://ctstanhope.com/?post_type=us_portfolio&p=279 The post CVS Health appeared first on Charles Stanhope Portfolio.

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CVS Health

New CVS CarePass Mobile App Page
CVS Point of Sale Screens
CVS Next Best Actions
CVS Next Best Actions – Documentation

CVS Health Corporation is an American healthcare company that owns CVS Pharmacy, a retail pharmacy chain; CVS Caremark, a pharmacy benefits manager; and Aetna, a health insurance provider, among many other brands. The company’s headquarters is in Woonsocket, Rhode Island.

With roughly 10,000 store locations across the United States, CVS Health is the leading health solutions company, delivering care like no one else can. CVS Health reaches more people and improves the health of communities across America through their local presence, digital channels and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.

Company:
CVS Health

Website:
https://cvs.com/

New CVS CarePass Mobile App Page

I wrote all new copy for the new CarePass section of the CVS Mobile App.

CVS Point of Sale Screens

I wrote copy for the screens at the checkout at roughly 10,000 CVS locations across the United States. Millions of customers read and interact with this copy every day. I was fairly limited by the system in terms of character count and design but was able to come up with a great solution for various “Point of Sale” screens.

I wrote new copy for the CVS store receipt selection flow.

This is the copy customers see (before my recommendations) while signing up for CarePass in-store; users receive this SMS opt-in prompt.

This screen shows my new copy recommendations for the SMS opt-in prompt during CarePass enrollment in-store.

CVS Next Best Actions

Next Best Actions (NBA) is a brand-new framework for CVS web and mobile app. As Senior Content Strategist on the Global Experiences team, I worked as lead on this new framework from day one. The NBA framework was a massive undertaking, with several designers and content strategists involved, strategizing the design and content, working closely every step of the way with all the various page owners and stakeholders of the CVS experience.

A lot of strategy was involved with developing this NBA framework (as seen below throughout the NBA Confluence Documentation section below), including foundational strategy, component and campaign documentation, and writing and designing the NBA campaigns (as seen in the NBA Campaign Copy section below).

Sign-in NBA Web Billboard

The Sign-in NBA web campaign (billboard) appears on the Product Details Page (PDP) when a cvs customer uses the site but is not logged in. It is a nudge to ask users to sign in to receive more savings and faster checkout.

Sign-in NBA Web Nested

The Sign-in NBA web campaign (nested, right rail) appears on the Product Details Page (PDP) when a cvs customer uses the site but is not logged in. It is a nudge to ask users to sign in to receive more savings and faster checkout.

Sign-in NBA Mobile

The Sign-in NBA mobile campaign appears on the Product Details Page (PDP) when a cvs customer uses the site but is not logged in. It is a nudge to ask users to sign in to receive more savings and faster checkout.

Manage Prescriptions NBA Web and Mobile

The Manage Prescriptions NBA web and mobile campaigns appear throughout the CVS experience reminding users to connect their prescription information to manage their prescriptions, order refills, and more.

Manage Prescriptions NBA Nested

The Manage Prescriptions NBA nested right rail campaign appears throughout the CVS experience reminding users to connect their prescription information to manage their prescriptions, order refills, and more.

CarePass Reactivation NBA Nested

The CarePass Reactivation NBA reminds users that their CarePass membership is on hold for various reasons and to update their information to reactivate.

CarePass Reactivation NBA Mobile

The CarePass Reactivation NBA reminds users that their CarePass membership is on hold for various reasons and to update their information to reactivate.

Link ExtraCare NBA Web Billboard

The Link ExtraCare NBA web campaign (billboard) appears on the Product Details Page (PDP) when a cvs customer uses the site, is logged in, but needs to connect their ExtraCare card to enjoy more savings.

CVS Next Best Actions – Documentation

These are select samples of my work. More samples can be provided upon request.

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]]> 279 Flamingo Finance https://ctstanhope.com/portfolio/flamingo-finance/ Tue, 31 Jan 2023 00:00:26 +0000 https://ctstanhope.com/?post_type=us_portfolio&p=49 The post Flamingo Finance appeared first on Charles Stanhope Portfolio.

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Flamingo Finance

Technical Documentation
UI Copy

Flamingo Finance is an easy-to-use DeFi platform built on Neo N3. Designed with Smart Functions for everyone, from beginners to advanced cryptocurrency users.

Company:
Flamingo Finance

Website:
https://flamingo.finance/

Technical Documentation

I wrote Technical Documentation for Flamingo, including all the pages in the left hand navigation you’ll find below.

Open Flamingo Finance Technical Documentation in New Tab

UI Copy

At Flamingo, I also wrote copy for the platform such as UI copy, tooltips, error messages, in-app help, and more.

These are select samples of my work. More samples can be provided upon request.

MORE PROJECTS
BACK TO HOMEPAGE

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